![]() Select the sites that your target audience is most likely to use. You do not need to create a profile on every platform on the Internet. Social ProfilesĬreate profiles for your firm on major social media platforms. The idea is to make your profile as complete as possible before you receive your verification postcard because it will allow you to hit the ground running. You should also add your services and include any additional highlights, such as LGBTQ-friendly. Plus, your description has the added value of taking up more real estate in the SERPs. ![]() This section is where your potential clients will read a little bit about your firm and why they should take that next step in calling you. Keep it simple, descriptive, and include your competitive advantages. There is no need to keyword stuff the description of your firm’s listing. First, let’s get your law firm’s Google My Business listing completed. With a normal delay of one to two weeks before your verification postcard arrives from Google, you want to take advantage of that time and put in some foundational work. Some large-scale virtual office suppliers, such as Regus and Davinci, are used most often. A Word About Virtual Officesīecause proximity plays an important role in Google Maps, it is not uncommon for a law firm to take advantage of this by creating multiple offices throughout a region with the help of virtual offices. If you haven’t selected a location for your business yet, it may be beneficial to research where you have lower competition and a greater density of target clientele. So, it makes sense that a business that is closer to the searcher will have a better chance of showing up. The purpose of a Google My Business listing is for people to find local businesses. Hopefully, Google will eventually stop this silly practice because it does cause problems. I’m merely pointing out what are ranking factors in a Google My Business listing. I’m not advocating breaking the TOS for your Google listings. The most likely repercussion is that Google will eventually change your name or issue a soft suspension against your listing. Using a name that is not the legal name of your entity is a violation of Google’s terms of service. Many businesses owners have complained about this because it rewards using spammy company names, such as “Los Angeles Car Accident Lawyer – Attorney.” Having keywords included in the name of your business does help to increase your ranking. Aside from the previously mentioned category selection, here are some points of optimization for your Google My Business listing: Business Name While creating your Google My Business listing, there are a couple of areas that you want to take into consideration. Most likely, you will be notified that you will be receiving a postcard in the mail with a pin number. It is unlikely that your GMB listing will garner a high ranking throughout an entire state. If you are a SAB, you will want to answer “no” to the question, “Do you want to add a location customers can visit?”Īlso, even though you can most likely service the entire state, you will want to select the city that you primarily operate from. ![]() If this is not the case for your firm, and you visit your clients at their location, you are a service area business (SAB). Second, most lawyers have an office where they conduct business. ![]() One easy way to find the best category is to perform a search for your area of law and see what categories your competitors are using. You will probably want to include “Law Firm” and then at least one other category. The first is that selecting the correct categories is important. You want to start by going to and clicking “Manage Now.” You will then be able to follow several prompts where you will fill out your business’s information. Claim Your GMB ListingĪctivating your Google My Business listings is a straightforward process. Looking to “hire it out?” Our SEO service for law firms may be the right fit for you! Read more about our search engine optimization for lawyers. So, if you have a new website, Google Maps can be a secret weapon to launching your law firm! Plus, trustworthy reviews are displayed along with other pertinent information about your firm.įinally, achieving top rankings on Google Maps can occur faster in comparison to traditional organic SEO. In addition to greater comparative visibility, Map Pack listings allow for the searcher to call your law firm directly from the search results. This will give you a significant advantage over organic listings in terms of visibility when a map listing is shown. In most cases where a Map is displayed in the SERPs, that search feature is displayed above the traditional organic listings. ![]()
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